Traditional media companies don't have your best interests in mind

“Show me the incentive, and I will show you the outcome.”

Charlie Munger

Business models dictate your experience

Business Model	Incentive	Outcome
Pay Per Click (CPC) Incentive Optimize for clicks Outcome Clickbait headlines	Optimize for clicks	Clickbait headlines
Pay Per Impression (CPM) Incentive Optimize for views Outcome Repetitive or verbose content	Optimize for views	Repetitive or verbose content
Marketplace Incentive Elevate partners Outcome Won't always get the best option	Elevate partners	Won't always get the best option
Native Ads Incentive Lack of transparency Outcome Don't know when you're being sold	Lack of transparency	Don't know when you're being sold
Influencer Incentive Promote advertisers Outcome Likely to be biased	Promote advertisers	Likely to be biased
Subscription Incentive Keep you as a customer Outcome May make it hard to cancel	Keep you as a customer	May make it hard to cancel

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